Visitors to the site are divided into 2 categories - potential customers who are looking for a specific online service or product, and casual "passers". Our task - to increase the number of useful visitors to your site, potential customers. This can be done in several ways.
Final purpose of optimization is a real transition of the visitor on the link displayed consistently on the first page of search results for your search query. Achieved this result by creating and posting information on the site, the most relevant request made by the user.
Contextual advertising is one of the most effective ways to attract to the site of your target audience. One of the main advantages of this type of advertising are quickly organizing ads: we can run your advertising campaign for 2-3 days.
It is also very convenient that when placing ads pay for each click, and not for impressions, and this cost can be easily controlled.
The most effective attraction of visitors to the site is a combination of both methods, because thus covers the entire audience of potential customers: those who enjoy the issuance of a search engine, and those who prefer a paid ad. In addition, this method allows you to effectively manage the budget in advance for a large set of queries, in which case it is possible for each query to select more than reasonable prices (often for a single query context cheaper to buy, but for another - more than in moving).