Contextual advertisement in search engines

Contextual advertising in Yandex and Google AdWords - the only advertising format, which depends on the user's interests. Ads are only displayed when the user enters into the search query associated with the theme of the advertisement.

Advantages content

All honest: using contextual advertising, you pay only for results - go to your website.
Efficiency: cost per contact - from 30 cents. You decide the budget.
Intelligence: launching an advertising campaign for 2 days. Pause for 1 minute.
Scale: "Yandex and Google have an audience comparable in size with an audience of radio stations and television channels.
Directionally: the capture of regional markets with ads focusing on cities.
Exactly: getting the advertising message in ~ 95% of the target audience.
Measurability: efficiency is easy to measure, for example, the number of orders from the website or call during and after the campaign.
And more: a light displacement of competitors.

What gives?

The rapid increase exclusively target attendance of the desired city in 1,5-2 times and more.
Yandex and Google AdWords-a great way to support the advertising campaign, limited in time.
Sales growth from the site at 2-3.